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Art or Science: Creative Marketing and PR
by Frank Strong There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides — and...
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5 Creative Marketing, PR and Social Media Ideas
by Frank Strong If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a...
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